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Scalp Care : The new skincare category?
Covid has changed a lot for all of us; but a true highlight that we’ve seen from the pandemic has been an increased emphasis on wellness. Consumers are paying more attention to what we are all putting in AND on our bodies. Supplement sales have skyrocketed this past year.. X %
One notable mention of this wellness movement has been a focus on the health of microbiome. The microbiome of our ENTIRE BODY- including our scalp. We’ve seen a significant increase in new product launches marketed specifically for scalp health. Fellow Skincare enthusiasts... Has a new category emerged?
Here’s an example of some of the most recent launches this new category:
Vegamour Gro+ Serum
Nutrafol Growth Activator
Quai Scalp Serum and Supplement
It’s no question that scalp health is important and it’s a category the industry should have been focusing on for years. An untapped avenue to truly impact the health of one’s hair. A healthy scalp helps to improve hair growth, increase overall vitality of the hair follicle, shown to improve the sheen, texture and can even assist with the amount of hair loss. Disruption in the balance of the scalp microbiome* has been linked to dandruff, seborrheic dermatitis (a condition that causes dandruff and scaly patches), and atopic dermatitis (eczema).
Scalp issues such as dandruff, seborrheic dermatitis, atopic dermatitis, and psoriasis are linked to rough hair, hair breakage, and reduced hair shine. Additionally, poor scalp health associated with these conditions may also lead to premature hair loss.**
Presperse’s team of in-house hair care experts have been sourcing a portfolio of innovative ingredients for our partners to help formulate industry leading formulations in this new space.
Our encapsulated Caffeine, Adenosine and Salicylic acid offer increased solubility to a formulation and help deliver maximum efficacy of the active ingredients.
Our biomimetic active solutions such as Stemprotect and Inacalm, help to increase skin and scalp regeneration and help reduce inflammatory response in the scalp. Inacalm also offers antimicrobial properties and anti-dandruff trials are underway. Could this be the next natural anti-dandruff active?
Our portfolio of moisturizing ingredients and vitamins provide an ideal cocktail to rebalance the microbiome in a formula for healthy scalp.
Presperse’s emulsifying range, including a “green” solution also help to provide damage protection so hair can grow long and strong.
….AND our portfolio keeps on growing..
Our trend experts agree that this is a category that is here to stay. You can count on Presperse to be your trusted partner for all things hair. Please reach out to your account representative for more details on our trends insights and formulation solutions.
Happy Healthy Microbiome!